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The data behind luxury brands: Michaela Merk talks to Jonathan Siboni about the role of data in luxury brands

Jonathan Siboni, CEO of Luxurynsight, has created a database that collects market data and provides decision-making software for luxury brands to navigate the industry. Luxury consumers, particularly Gen Z, want to buy from brands that provide meaning and have a sustainable approach. Luxury is defined by three components: rational elements, emotional power, and relational signification. The three components have not changed but the way luxury is viewed may evolve.


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