Identify & Measure Luxury Brands’ Impact in China

China has become the undisputed leader of the luxury market, paving a path for experimentation and unconventional marketing strategies. With trends moving quickly, it is essential to understand which trends will have a long-term impact on consumers' shopping behaviour and ever-evolving preferences. 

To fully understand the impact of these changes, we've compiled a recap of 2021 trends that defined the direction of the luxury industry in China.