We’re thrilled to present our 2026 Ramadan Briefing, exploring how Ramadan is becoming an increasingly important moment for luxury, fashion and retail across MENA and Southeast Asia. Powered by LY Trends and LY News, this briefing combines market data, consumer insights and real-world brand activations to uncover what is shaping the season.

From the $66Bn+ MENA Ramadan economy and key market signals in the UAE and Saudi Arabia, to campaigns and collections from Gucci, Louis Vuitton, Dior, Miu Miu and Dolce & Gabbana, discover how brands are adapting their strategies to connect with consumers through culturally relevant products, storytelling and experiences.

Explore the numbers, trends and brand moves defining Ramadan 2026.