The MENA Ramadan economy is set to top $66B, creating a major opportunity for luxury and fashion brands.

As Ramadan becomes an increasingly important moment for the industry, brands are tailoring their products, campaigns and experiences to connect with consumers throughout the season. This briefing explores the scale of the opportunity across MENA and Southeast Asia, and how leading brands are responding to evolving consumer and cultural dynamics.

What You’ll Gain From This Briefing:

• A snapshot of Ramadan’s retail opportunity
  Explore the $66Bn+ MENA Ramadan economy, including the $16.4Bn UAE market and $22–24Bn Saudi market, alongside key spending and tourism signals.
• A look at how luxury brands are activating
  See how Gucci, Louis Vuitton, Miu Miu, Dolce & Gabbana, Dior and The Ordinary approached Ramadan through dedicated collections, capsules, cultural partnerships and experiential campaigns.
• The key strategies shaping Ramadan 2026
  Understand the growing role of celebrity-led storytelling, regional cultural relevance and Ramadan-specific product launches, and how brands are competing for attention during an increasingly crowded retail calendar.
• The consumer trends defining the season
  Discover the aesthetic codes gaining traction, from ebony brown, plum and gold to lace and velvet, alongside coordinated sets and draped silhouettes.
• A closer look at this year’s retail context
  Understand how the near overlap with Lunar New Year, tourism flows and geopolitical conditions influenced the Ramadan 2026 landscape.