Global Luxury Brand Analysis x Traackr 2023 Report

Comprehensive 2023 benchmark in collaboration with Traackr of brand activations, product trends and growth markets — actionable insights to prioritise investment and marketing focus.
Global Luxury Brand Analysis 2023
Explore how 58 of the world’s most influential luxury brands deployed product launches, influencer partnerships, retail experiences, and cultural activations across Fashion & Leather Goods, Perfume & Cosmetics, and Watches & Jewelry.
Backed by 5,926 tracked activations and influencer intelligence from Traackr, this report reveals the trends that defined luxury in 2023 — from athlete collaborations and immersive retail to China-focused growth strategies, beauty tech, and experiential branding.
Inside the report, you’ll uncover:
- The biggest luxury marketing trends of 2023
- Top-performing brands across fashion, beauty, and jewelry
- Global vs. China activation strategies
- Influencer performance and social impact insights
- Emerging trends in retail, collaborations, beauty tech, and experiential luxury
