At the Vogue Ukraine Conference, fashion-tech expert Ashley McDonnell reflects on how the industry must balance innovation with human insight. She discusses why fashion’s evolution depends on meaningful storytelling, ethical leadership, and emotionally intelligent decision-making rather than a blind reliance on AI. Highlighting tools like Heuritech, which help brands analyze real-time consumer trends and predict demand, McDonnell explains how technology should enhance, not replace, the creative instincts that define fashion. The conversation positions data-driven platforms as powerful allies for designers, marketers, and retailers striving for relevance, sustainability, and long-term brand value.