SGB quotes insights from Heuritech's Global Footwear Report to highlight the shifting dynamics of the global sneaker market. The article explores how Adidas is gaining ground on Nike in the women’s segment, while New Balance continues to strengthen its position amid changing consumer demand.

It also underscores the rise of brands such as On, Mizuno and Skechers in social visibility, reflecting evolving preferences and the growing influence of digital platforms in shaping brand relevance.

As the market outlook points to a slowdown in 2026 across Europe and the U.S., these trends signal a broader transformation in the competitive landscape, with retro styles standing out as a key area of resilience.

We thank SGB Executive for highlighting these insights and featuring our perspective on the evolving sneaker market.