Skinny jeans are making a strong return on the Spring/Summer 2027 runways, with major luxury brands bringing slimmer silhouettes back into focus. But according to Heuritech’s consumer data and forecasting, the comeback may be more directional than mainstream.

Heuritech’s Noémie Voyer highlights a fragmented denim landscape where skinny, slim, straight, wide-leg and other silhouettes coexist, positioning the new skinny as a more fashion-forward statement rather than a return to the mass-market uniform of the 2010s.

Key Insights

• Skinny Is Back on the Runway: Skinny jeans saw a 163% increase in runway tags for Spring 2027, with Prada, Celine and Dior among the leading brands.
• But Consumers Aren’t Fully Convinced: Despite renewed fashion interest, Heuritech forecasts skinny jeans to decline another 22% in Europe next year.
• The New Skinny Is More Subcultural: Heuritech expects younger consumers to reinterpret the silhouette through a more intentional, rock-inspired aesthetic rather than the generic skinny jeans of the 2010s.
• Straight-Slim Could Lead the Comeback: The resurgence is expected to emerge first through more tailored, precise straight-slim fits.
• Regional Differences Matter: Asian and European markets show stronger receptiveness to leaner silhouettes, while North America remains more attached to relaxed and wider denim following the post-pandemic shift.
• Cultural Signals Reinforce the Trend: Heuritech identified more than 300,000 recent social media posts using #hediboys and #hedislimane, pointing to continued interest in the skinny aesthetic.

Read the full feature to discover what Heuritech’s data reveals about the next chapter of skinny jeans and whether runway momentum can translate into consumer adoption.