We’re pleased to see Heuritech, featured in WWD’s coverage of the 109th edition of Pitti Uomo in Florence. In the article “Pitti Uomo Street Style: Check Mate” by Angela Velasquez, Heuritech’s data reveals a 20% increase in consumer interest in checks, particularly subtle tone-on-tone variations gaining traction across global markets.

As plaid—from buffalo to tartan—defined the street style scene at Pitti Uomo, Heuritech’s AI-powered insights confirmed the pattern’s growing popularity, especially in Japan and China, and notably among women. The feature underscores how data-driven trend forecasting helps brands decode cultural signals and anticipate the evolution of fashion aesthetics.

A sincere thank you to Angela Velasquez and WWD for highlighting the power of AI-backed insights in understanding today’s global fashion landscape.