Heuritech was recently featured on M6 Capital, CEO, Jonathan Siboni, and Lead of Fashion Expertise, Noemie Voyer, shared insights on the business model and practices of SHEIN — a discussion that reached over 2 million viewers. 

In today’s landscape dominated by fast, short-lived trends, the industry often struggles to balance creative expression with responsible production. At Heuritech, we take a different approach. Our AI technology helps brands see beyond the noise — identifying both macro and micro signals to anticipate which trends will last and which will fade.

Rather than chasing every fleeting signal, we help brands understand the longevity of a trend. By prioritizing insight over speed, we support creative teams in aligning their vision with real, data-driven consumer demand — reducing overproduction, clarifying risk, and building relevance that lasts.