Luxurynsight has been featured in Marie Claire Greece.

The article explores how smaller French fashion houses are winning over consumers who feel priced out or unconvinced by major luxury brands. As traditional houses continue raising prices without clear added value, “affordable luxury” labels like Sézane, Polène, Ami Paris, and Soeur are gaining ground with quality, timeless design, and a more transparent approach.

Younger consumers, shaped by economic uncertainty and digital discovery, value authenticity and fair pricing over logos and prestige. This shift is reshaping the market and giving mid-tier brands room to grow.

Marie Claire also quotes Jonathan Siboni, CEO of Luxurynsight, who highlights that while trendiness can fuel rapid growth, brands have better long-term prospects when they speak to people who care about looking good without being absorbed by fashion trends - a much larger audience.