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Luxury for (slightly) less – On Pricing, Burberry and... Jewelry

www.thetimes.com

We’re proud to share that our CEO, Jonathan Siboni, was recently featured in The Times, where Luxurynsight’s data and expertise helped shape the latest insights into the evolving luxury market.

Key highlights from the article include:

> Luxury prices surged by 65% since 2019, even as Chinese consumer growth slowed, according to Luxurynsight’s intelligence.

> Leading brands are now realigning their pricing strategies. As Prada Group’s CEO Andrea Guerra put it, “the industry is resetting.”

> Burberry is shifting its focus from ultra-high-priced items to more accessible luxury, reducing its average bag price by 9% over the past nine months.

> The market is seeing early signs of recovery, though Chinese consumers remain cautious, concentrating their spending on a select few brands.

> Competitive pricing and dynamic merchandising are becoming key differentiators for brands aiming to thrive in this changing landscape.

As Jonathan Siboni explains:“If bags become too expensive, gold and diamonds can seem like a better investment.”

With fine jewellery sales up 11% for Richemont in the first half of the year, the luxury sector is entering a new phase—where value, strategy, and smart positioning matter more than ever.

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