Heuritech was featured on France TV’s ‘Le Monde de Jamy’ episode “How to Dress Without Draining the Planet?”, highlighting how AI can help the fashion industry move toward more responsible and informed decision-making.

In the episode, Noémie Voyer, our Lead of Fashion Expertise, explains how Heuritech’s AI-powered trend forecasting analyzes millions of social media images to identify emerging signals - such as the resurgence of leopard print - long before they peak.

By prioritizing insight over speed, we empower brands to stay aligned with real consumer behavior while minimizing environmental impact.

In an environment dominated by rapid, short-lived trends, brands often face the challenge of balancing creativity with sustainability. Heuritech offers a new path forward. Our technology helps creative and merchandising teams understand which trends will endure and which are likely to fade, enabling more accurate planning, reducing overproduction, and encouraging responsible design.