Heuritech, the Paris-based AI trend forecasting platform, is already analysing the autumn/winter 2026 season, scanning millions of social images to predict shifts in materials, prints, colours and silhouettes with 90% accuracy. In an interview, fashion analyst Frida Tordhag explains how Heuritech’s data points to the rise of Ego-Eco sustainability, the decline of microtrends, and a growing consumer push for authenticity, craftsmanship and personal style. The forecast highlights emerging AW26 themes - from the evolution of reptile prints and dot patterns to the rise of draping, lace, fabric-blocking and lighter brown hues - while reflecting how regulation, climate and changing digital habits are reshaping fashion’s future.