We are delighted to introduce our latest collaborative effort: the Global Luxury Brand Analysis Report 2023, powered by Luxurynsight’s LY Watch in partnership with Traackr. 

This comprehensive report unveils top luxury markets brand strategies employed throughout 2023. From captivating influencer campaigns to exclusive events, it offers a detailed glimpse into how brands have navigated shifting consumer behaviors and digital landscapes.

Featuring luxury industry players such as Christian Dior Couture, Chanel, Louis Vuitton, Prada, L’Oréal Paris, Fenty Beauty, Estée Lauder, Pandora, Tiffany & Co, Bulgari, Rolex, this report provides a comprehensive analysis spanning product innovation, communication, marketing & brand strategies, and retail activations, with an emphasis on the dynamic Chinese market.  

TAKE A CLOSER LOOK AT 3 LUXURY CATEGORIES:

INCLUDING:

• Detailed breakdowns of popular marketing activation types and the most effective social platforms, tiers, and post types (organic vs. paid) within influencer content.

• Key trends that shaped the luxury landscape in 2023, from the emergence of athlete partnerships and culinary marketing activations to the prevalence of product unboxings, ASMR skincare, and cuff bracelets in influencer content.

Embark on a journey to uncover the retail strategies of the world’s most coveted luxury brands. Download the full report now and immerse yourself in the essence of luxury innovation.

THIS REPORT IS POWERED BY LY WATCH