We are thrilled to present the Global Luxury Brand Analysis H1 2025 Report. 

Dive into insights from 70+ luxury brands and 10,000+ activations to understand how the industry is evolving amid its first slowdown in a decade.

Key Findings:

• Perfume & Cosmetics surged to 44% of all brand activity, becoming the fastest-growing sector.

• Retail activations jumped +48% YoY, led by pop-ups and mobile retail concepts.

• APAC and MEA markets recorded the strongest growth, up +96% and +91% respectively.

• Cultural engagement expanded, with exhibitions and lifestyle collaborations redefining luxury storytelling.

• Pricing strategies shifted, with brands focusing on innovation, personalization, and value perception.

Unlock the data, insights, and trends shaping the global luxury landscape in 2025.