We’re proud to see Heuritech, featured in Marie Claire’s deep dive into Gen Z fashion trends for 2026. In the article exploring how Zoomers are redefining style priorities, Heuritech Fashion Lead Noémie Voyer shares key insights into the generation’s growing fatigue with ultra-fast micro-trends and its renewed focus on longevity, emotional durability, and fluid self-expression.

The feature highlights a clear shift away from trend-for-trend’s-sake aesthetics toward “old-soul sportswear,” modern uniform dressing, and statement accessories such as retro-inspired hats. According to Heuritech’s analysis, Gen Z consumers are gravitating toward pieces that provide both reassurance and individuality—mixing polished sportswear, functional tailoring, and vintage references in ways that feel intentional rather than reactive.

By combining large-scale image data analysis with qualitative fashion expertise, Heuritech helps decode how generational sentiment translates into measurable market signals. As 2026 unfolds, these insights provide brands with a strategic lens on how Gen Z is reshaping fashion around durability, versatility, and meaningful self-expression.

A sincere thank you to Marie Claire for spotlighting Heuritech’s perspective on the evolving identity of the next generation of consumers.