Chinese malls fight for local spending with 'Shock Therapy' vouchers
wwd.comOur CEO, Jonathan Siboni, was recently featured in WWD’s latest article!
Here are some key takeaways:
- Luxury malls in China are turning to deep discounting strategies to boost short-term sales, though this could risk brand dilution and discourage full-price purchases.
- As competition heats up, particularly from new market entrants, malls face growing pressure to innovate in the face of declining sales and potential rent reductions.
- The rise of the secondhand market and cross-border price competition highlight the increasing price sensitivity among Chinese consumers, pushing brands to rethink their strategies to stay competitive.
Read the full article on WWD.
A special thanks to journalist Denni Hu for the mention!