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Chinese Consumers Propel Luxury Sales in Japan Despite Macro Concerns

Chinese consumers are increasingly gravitating towards Japan for exceptional bargains on luxury goods. According to Luxurynsight, Chinese shoppers can save up to 25% through tax refunds when buying in Japan. For example, a Chanel Classic Flap is 10,640 renminbi, or $1,472, cheaper in Japan compared to the Mainland market; a Louis Vuitton carryall is around 4,900 renminbi, or $678, cheaper; the Miu Miu Aventura handbag, similar to The Row Margaux, can be bought at 9,204 renminbi, or $1,273, less, and a Van Cleef & Arpels Alhambra bracelet is 10,303 renminbi, or $1,426, less.

“The fall in the yen brought luxury brands to be even less expensive in Japan for Chinese shoppers than in Paris. If planned in advance, brands should increase marketing budgets in China. If it’s an impulse buy in Japan, they should rather focus on increasing brand distribution in Japan. In reality, it is more a mix of both, which reinforce each other in a virtuous circle,” explained Jonathan Siboni, Luxurynsight's CEO & Co-founder.

Discover more insights in the full article on WWD.

We're grateful to journalist Denni Hu for spotlighting Luxurynsight's insights in this article!

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