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Chanel’s ‘Blazy mania’ raises pressure on Dior in luxury’s zero-sum game

www.ft.com

Jonathan Siboni, CEO of Luxurynsight, is featured in this Financial Times article exploring how Chanel's strong momentum under Matthieu Blazy is raising the competitive stakes for Dior. Siboni explains that while Jonathan Anderson is taking time to redefine Dior's creative identity, Blazy has "prioritised immediate desire and product clarity"— highlighting the contrast between building long-term brand equity and driving immediate boutique traffic.

The article also references Luxurynsight data showing that Chanel's latest leather goods collection is priced 10% higher on average than its previous range, while Dior's new leather goods collection is up 19%, led by a 23% increase in bag prices

We thank journalists Adrienne Klasa for featuring Luxurynsight in this piece.

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