Luxurynsight CEO Jonathan Siboni Featured in Jing Daily on Beauty’s Industry Reset

In Lisa N.’s latest Jing Daily report, Jonathan Siboni, CEO of Luxurynsight, weighs in on the beauty sector’s massive shift—triggered by the recent wave of 16,000 layoffs at giants like Estée Lauder, Shiseido, L'Oréal, and Coty.

What these layoffs really mean:

➡️ Not downsizing — recalibrating.“The old offline model required huge teams. Now, with consumers moving online and local brands rising—especially in China—this structure no longer fits.” Companies are cutting excess roles but hiring new talent skilled in digital, AI, and local market nuances. It’s not about numbers; it’s about smart, agile teams.

➡️ China: from miracle to mirage.Global brands are losing ground as local players win with better pricing, digital savvy, and cultural relevance. Treating Greater China, Southeast Asia, and India as one market is outdated. “Centralized strategies from Paris or New York just don’t work anymore.”

➡️ A radical business model shift.The industry is moving from B2B2C to direct-to-consumer (B2C). “Owning the consumer relationship means better margins. In China, success demands WeChat stores, Douyin engagement, and real customer insight—not just relying on platforms like Tmall.”

Luxury brands must seduce, not shout.

At Luxurynsight, our data confirms the trend: brands that embrace humility, agility, and technology are winning. Those stuck in the past are falling behind.

The beauty industry’s transformation isn’t on the horizon—it’s happening now.