Artificial intelligence is increasingly transforming the fashion industry — from campaign visuals and customer analytics to design experimentation and virtual prototyping. While its role in creation remains controversial, AI has already proven its value in trend forecasting and demand prediction. By analyzing billions of images across platforms such as Instagram, TikTok and Weibo, Heuritech enables brands to anticipate emerging shapes, materials and accessories with precision, from oblong bags to menswear staples like loafers and short shorts. As designers debate creativity versus automation, AI is becoming an essential strategic partner — not to replace creative vision, but to inform it with cultural and consumer intelligence. Discover how Heuritech leverages AI-powered image analysis to help fashion brands anticipate trends, refine creative decisions and reduce uncertainty.